Thank you for advertising
Alan Mathios, the Rebecca Q . and James C. Morgan Dean of the College of Human Ecology, was a guest on the National Public Radio show On the Media to talk about the benefits of advertisements for prescription medicines.
Mathios – along with Policy Analysis and Mangement faculty members Rosemary Avery, Don Kenkel and Dean Lillard – found that merely seeing ads for smoking cessation products significantly increases smokers’ chances of quitting – even if they never use the product.
Listen to what Mathios has to say by clicking below:
And read more about the study by clicking here.

Smokers who flip through magazines and notice advertisements for smoking cessation products are more likely to kick the habit, even if they never use a drug to do it.
In its first two years, the Medicare Part D drug benefit improved senior citizens’ access to prescriptions medications and reduced the amount of money they spend on prescription drugs,